Kate Paulin Charles
Chief Strategy Officer at Seiden
Kate has over 15 years experience in strategic marketing with some of the world’s most successful brands including American Express, Sony, Toyota and Lincoln Center. Motivated by “what’s next”, Kate’s passion is identifying ways that organizations can shape their strategy to meet the growing consumer demand for value exchange and brand purpose.
She’s also passionate about helping non-profits better connect with younger donors through understanding digital behaviors, consumer motivations and generational barriers such as “slacktivism”.
Kate developed her deep expertise in consumer, media and brand understanding during seven years at 360i in New York leading the agency’s insights and planning group. Prior to 360i, she spent eight years at Hall & Partners, working in the London and New York offices. Originally from Minnesota, she now calls New York City home, with seats at the dinner table for her son, husband and two dogs.