Brand Partnerships

Our Value Proposition

Investing in the well-being, development and equality of conflict-affected youth and communities is investing in a peaceful and profitable future. By partnering with Colors of Connection, you will share the impact of engaging in art for healing and building community with your customers.  Together, we can help you incorporate this impact into your brand, and will work with you to create a Memorandum of Understanding (MOU) outlining the brand partnership for your company.

Did you know?

  • Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting’s new Purpose 2020 report.
  • Americans feel a stronger emotional connection to (77%), are proud to be associated with (70%), and are more willing to forgive a misstep for (67%) purpose-driven brands according to new research by Cone.
  • More than nine in ten millennials would switch brands to one associated with a cause according to a study by Berkley Haas.

Colors of Connection is currently looking for brand partners for three of our priority areas:

  • Art-Based Healing
  • Gender Equality
  • Life Skills & Confidence

We have identified three types of brand partnerships that we feel would fit well with our priority areas:

Health & Wellness

1. Yoga & fitness
2. Meditation & mental wellness
3. Publishers & content creators

Arts & DIY

1. Paint & art supply
2. Hardware & home improvement
3. Museums & galleries
4. Camera/travel arts

Beauty & Empowerment

1. Makeup & skincare
2. Feminine care/hygiene products
3. Fashion & clothings

What does a brand partnership look like?

There are many ways that a brand partner can give back by partnering with Colors of Connection. We will work with you to find what works best for you, your employees and your customers. A few ways businesses can leverage their resources to support youth to heal and rebuild their communities after conflict are:

Corporate Giving


This can include direct funding, gifts-in-kind, or cause marketing.

Workplace Giving


Engage your employees in giving and fundraising for the cause.

Matching Gifts

Set up a matching gift program so that funds raised by employees are matched by you, the employer.

United Nations sustainable development goals

We align our activities with the larger guiding framework of the United Nations’ Sustainable Development Goals (SDGs) and seek to add value to the sectors in which we work. As an organization that works specifically in low-income conflict-affected countries, we aim to play our role in helping achieve the United Nations’ SDG 2030 agenda.

If you would like to learn more about how a brand partnership with Colors of Connection would benefit your business, contact laurie@colorsofconnection.org

Our sponsors and partners